Recently, a "healing" plush toy with hand warmer function has gone viral on social media platforms. Its core supplier, Baigou Longfa Toy Factory, revealed that the product uses specially made constant-temperature fabric and has a detachable hand warmer inside. It can not only serve as a doll but also relieve anxiety. The factory design team, drawing on psychological research findings, has simultaneously developed innovative product lines such as stress-relieving pinching toys and bionic animals that can "breathe". These products have set a record of over 10,000 units sold in a single day on e-commerce platforms, marking that plush toys are expanding from the traditional children's market to consumption scenarios of all age groups.
The marketing director of Longfa Toy Factory stated that the inspiration for the development of this product came from the contemporary young people's demand for emotional companionship. The team spent half a year conducting market research and technological breakthroughs, and ultimately achieved a perfect combination of function and design. After its launch, the product not only became a bestseller on platforms like Xiaohongshu and Douyin, but also attracted bulk purchases from psychological counseling institutions and gift companies. The factory plans to launch more products related to the "healing economy" in the second half of the year, including sleep-aid dolls with aromatherapy functions and smart plush toys that can record moods, to further capture the niche market.
